In this blog post, Cameron Malcolmson shares essential marketing insights for local businesses, focusing on the power of building an email list to own your customer data. He explains why relying on platforms like Facebook alone can be risky and how owning your email list offers more control and opportunities for communication. Cameron highlights effective strategies for capturing email addresses through landing pages and offers tools, including free and paid software options, to help businesses start building their own list. Learn how this foundational element can give you a competitive edge and boost your marketing efforts.