How to Write a REAL DEAL "No Fluff" Marketing Hook!

written byCameron
posted on

Boom it's Cameron Malcolmson here and this one is on How To Write A Marketing Hook So by this stage, you should have written your origin story!

One I wrote it's kind of long it's like a 20-minute read, but you don't have to have it that long, right! This is basically what I wanted to show you though? From progressing on we are gonna be doing more publishing!

When I started off. I kind of went for the shotgun approach! Just throwing stuff out there hoping that it would hook, you know what I mean... throwing Just shotgunning it. Whatever came to mind. Out there creating content, it's not really the best way to go about How To Write A Marketing Hook!

Think of a comedian and when you see a comedian up on stage... in front of thousands of people at the highlight of there career! Just telling crackers one after another, they didn't start out like that right? There in the back bars and dives, testing all the material and finding out what ones work!

What ones don't and keeping the ones that work! So this is what I'm going to show you how to do here! Starting off with your origin story, right, so If you writ it out... or did it on audio/video it's the same concept!

How To Write A Marketing Hook, there are so many Hooks, here is a hook here "This crazy story". That could be hook I got from my origin story! Then like "I was a young buck of a boy" that could be a hook. See there's gonna be so many of them...

See "Young buck with more stubbornness than sense" right, You're gonna see so many of them "wanted to be the man that got stuff done". Hey, these are ones from my personal one. Pull these hooks out of your origin story?

Like, "I was really getting treated like the baby" that could be a hook! Let's see, pull so many different hooks from this story and copy and paste.

Here is the test and hooks worksheet <Download<.

So How To Write A Marketing Hook just find all the hooks you can from your origin story! Keep throwing all these Hooks in there, keep pulling as many as you can out of your origin story! When you publish content the next time the hook for the content will be there!

Something like "I never wanted to go to university never" which was from your origin story?

This will be different for you, coming up with your next bit of content, you just go to your testing hooks worksheet.

Go test out this hook, see when you throw it out there, does it hit or does it miss? Then record it as either Red it was a miss, yellow it was all right, I'm green, it was a hit!

Traffic light System with all your different hooks, so that when it comes down the're gonna remember in your head like, ah, that one was a good one...

"So it was easy for me to get to work" that hit! Then another one was like"the internet was a grey for me" that sorta hit. Then "a proper legitimate business online" That was alright one and then here's another one... you get the Idea!

You're just gonna get these hits and misses, ones that were all right! At the end of it, you're gonna get these ones that you're gonna be like Ah that one was a good one! You're going to have all these really good jokes like the comedian?

Throwing out all his jokes and when you get to the big leagues you have all you're good jokes! This is How To Write A Marketing Hook!

What I wanted to share with you and how your gonna do this So I hope you kind of got the idea and I left the worksheet. Have a great one!


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