Effortless Selling: The Power of Systemic Selling for Success

Hey, my friend, it's Cameron Malcolmson here! I recently watched a fascinating video on Effortless Selling, and I wanted to share the insights with you. The video introduced three different mindsets that can change how you approach sales. If you're involved in sales or any form of business that requires convincing others, you'll want to pay close attention.

In the video, they talked about three core approaches to sales. Whether you're just starting or have been in sales for years, you’ve likely come across these methods in some form or another. Let me break them down for you:

The first mindset, one that’s been around for ages, is the classic "numbers game" approach. When I worked in sales over in Glasgow, this was drilled into me. The idea was simple: the more people you talk to, the more likely you are to close a sale.

But there’s a downside. Constant rejection takes a toll on your attitude and motivation. No matter how pumped you are at the beginning of the day, each rejection chips away at that enthusiasm. It’s hard to keep your energy and positivity high when rejection is inevitable. It’s like trying to stay upbeat while taking hit after hit – your attitude can drop unless you’re able to handle the pressure and negativity.

The second approach is selective selling. This is about being more strategic—filtering out the prospects that aren’t likely to convert, so you’re only talking to qualified leads. This helps minimize rejection because you’re only engaging with people who are more likely to say "yes." You spend less time casting a wide net and more time focusing on high-quality prospects. It’s efficient, but it can limit your potential if you’re not reaching enough of the right people.

Now, the third mindset – and the one I found most exciting – is systemic selling. It combines the power of both numbers and selectivity but with a game-changing twist. Instead of doing all the heavy lifting yourself, systemic selling allows you to create assets that do the selling for you.

For example, you can make videos (just like I’m doing right now) that work around the clock. You’re no longer tied to constant one-on-one interactions and don’t have to face rejection all the time because your assets, like videos or automated systems, handle that for you. Not only are you reaching more people, but you’re also maintaining your energy and enthusiasm because you're not personally handling each rejection.

Systemic selling gives you a way to scale your efforts without burning out. You’re still playing the numbers game, but you’re doing it in a way that protects your mindset and maximizes your results.

The beauty of systemic selling is that it allows you to work smarter, not harder. You can create content or tools that do the selling on your behalf while incorporating the best parts of a selective approach. It’s like having a team working for you even when you’re not there.

By building these assets—whether it’s a video, a sales page, or an automated email sequence—you’re fueling your systemic sales engine. The more assets you create, the more powerful your system becomes, and the less you have to rely on manual, face-to-face interactions.

If you want to dive deeper into these ideas, I highly recommend watching the full video that explains effortless selling in greater detail. You’ll discover how to build your own systemic selling process and avoid the common pitfalls of traditional sales methods.

Hit the link below to watch the full video, and don’t forget to drop your thoughts in the comments – I’d love to hear what you think about this approach!